Automotive Services

SEO

  • 3 Pieces of content

    Monthly analytics review

    Mid-Month strategy Review

    Onsite content optimization

    Google Analytics conversion setup

  • Update and Maintain:

    3 Main Data Providers Business Listings

    The Top 60 Directory Listing

    Hours of Operations on all Digital Platforms*

    *Includes updating holiday and special hours

  • Update and Maintain:

    3 Main Data Providers Business Listings

    The Top 60 Directory Listing

    Hours of Operations on all Digital Platforms*

    *Includes updating holiday and special hours

    Create and update two Google posts monthly

    New store photos updated on GMB (first month) and once every six months afterward

    One video of the dealership at sign-up, and one new video every six months posted to GMB, social media, and YouTube Channel

    Quarterly analytics review

  • Four pages of Fixed Ops related SEO content

    Custom service specials landing page

    Pages are updated and maintained monthly

Marketing Advertising

  • One to four custom built email creatives

    Data cleaning and deployment

    Google Analytics conversion setup

    Email analytics review

    Consider bundling Local SEO with Email blast

  • Create and maintain:

    Google My Business ads

    Waze ads

    Places on Maps (Apple Maps ads)

    Review analytics

  • Various Ad Types Available:

    Facebook conquest ads to website

    Facebook retargeting ads to website

    Facebook conquest ads to lead form

    Facebook retargeting ads to lead form

    Spanish ads available

    Custom audiences available

    Review attribution conversions monthly

Creative

  • 20 professionally shot and edited still images

    Two (30 – 40 second) product videos

  • Create two (30-40 second) videos

    Choose from:

    Product “How-to” video

    Digital Retail Video

    Show off Inventory video

    “Welcome to our Store” video

    Uploaded and optimized to website, YouTube, Social, and GMB

    Integrate videos into website SEO efforts

    Price point may vary depending on travel, shot list, and location

  • Tired of paying 3rd party production rates for canned OEM video content? EMS will customize your OTT videos with local content and dealer generated offers.

    Contact us for more details!

Management

  • Build photography and short video libraries of local client content

    20 posts to Instagram and Facebook (Twitter if requested)

    Post client events as requested

    Create custom story highlight buttons on Instagram

    Highlight staff/customer engagement on posts

  • Respond to all comments on managed social platforms

    Respond to all reviews on reputation platforms

    Local chat management

  • Work within website provider’s dealer dashboard

    Home page functionality review

    Monthly specials updated for sales and service

    VDP and SRP design, layout, and plug-in feedback

    Outbound buttons with hyperlinks tested

    Custom landing pages buildout

    Staff photos and “About Us” page customized

    Bi-Monthly complete website audit

    Build out Google Analytics conversion goals

  • Cross reference DMS inventory counts provided by dealer, with website inventory

    Report back to dealer bi-monthly on inventory missing photos, pricing, or “Coming Soon” place holder discrepancies

    Work with your inventory photo provider to ensure photos are being updated in a timely fashion

  • Verify syndication is updated and functioning properly

    Streamline 3rd party syndication and eliminate any unnecessary costs or old feeds

  • Review OEM guidelines

    Strategize with client budget allocation to ensure 100% co-op absorption

    Collect all co-op eligible support documentation from 3rd parties

    Submit documentation to co-op

    Track, appeal, submit missing documentation in upcoming days, weeks, and month

    Report back to client monthly or quarterly

  • Navigate 3rd party platforms on client’s behalf, to ensure services provide a profitable and accurate ROI

    Includes: 3rd party listing providers, ad word providers, 3rd party plug-ins, service schedulers, CRM providers, and website provider

    Meet with 3rd party support personnel monthly to review prior months and strategize upcoming months

    Streamline all client requested communications from providers directly to EMS

    Consolidate lead sources in CRM to provide accurate reporting

    Remove old email templates and tasks

    Provide snapshot month-end report of lead sources to client

Audits

  • Bi-monthly online comparison of dealer’s inventory vs. nearest competitors

  • Bi-monthly online review of client’s inventory listings on 3rd party providers

    10 vehicles of choice bi-monthly

    Page rank comparison of client’s inventory vs. similar competitor listings

  • Monthly review of Google Analytics, CRM performance, 3rd party attribution reporting, data mining performance, phone opportunity data, and sales data

  • Evaluate the competitions pricing and processes

    Evaluate your internal sales and services pricing and processes

    Monitor and report back customer satisfaction surveys processes

 BDC

  • Initial setup includes:

    Create customized phone scripts based off the client’s OEM standards and follow up cadence

    Train BDC on how to use the CRM and scheduling tool

    Work with client to establish a bonus structure for BDC agents

    Build call schedule

    Weekly support includes:

    Review BDC managers daily/weekly workflows to ensure they have enough calls in their pipelines

    Build profiled OEM call manifests for the BDC to follow up

    Weekly team process and moral review

    CRM scheduler support – updates to personnel schedules

    Manage provider communications 24/7

    Review and report overall BDC lead performance at the OEM and dealer level requirements