Automotive Services

3 Pieces of content

Monthly analytics review

Mid-Month strategy Review

Onsite content optimization

Google Analytics conversion setup

Update and Maintain:

3 Main Data Providers Business Listings

The Top 60 Directory Listing

Hours of Operations on all Digital Platforms*

*Includes updating holiday and special hours

Update and Maintain:

3 Main Data Providers Business Listings

The Top 60 Directory Listing

Hours of Operations on all Digital Platforms*

*Includes updating holiday and special hours

Create and update two Google posts monthly

New store photos updated on GMB (first month) and once every six months afterward

One video of the dealership at sign-up, and one new video every six months posted to GMB, social media, and YouTube Channel

Quarterly analytics review

Four pages of Fixed Ops related SEO content

Custom service specials landing page

Pages are updated and maintained monthly

Build photography and short video libraries of local client content

20 posts to Instagram and Facebook (Twitter if requested)

Post client events as requested

Create custom story highlight buttons on Instagram

Highlight staff/customer engagement on posts

Respond to all comments on managed social platforms

Respond to all reviews on reputation platforms

Local chat management

Work within website provider’s dealer dashboard

Home page functionality review

Monthly specials updated for sales and service

VDP and SRP design, layout, and plug-in feedback

Outbound buttons with hyperlinks tested

Custom landing pages buildout

Staff photos and “About Us” page customized

Bi-Monthly complete website audit

Build out Google Analytics conversion goals

Cross reference DMS inventory counts provided by dealer, with website inventory

Report back to dealer bi-monthly on inventory missing photos, pricing, or “Coming Soon” place holder discrepancies

Work with your inventory photo provider to ensure photos are being updated in a timely fashion

Verify syndication is updated and functioning properly

Streamline 3rd party syndication and eliminate any unnecessary costs or old feeds

Review OEM guidelines

Strategize with client budget allocation to ensure 100% co-op absorption

Collect all co-op eligible support documentation from 3rd parties

Submit documentation to co-op

Track, appeal, submit missing documentation in upcoming days, weeks, and month

Report back to client monthly or quarterly

Navigate 3rd party platforms on client’s behalf, to ensure services provide a profitable and accurate ROI

Includes: 3rd party listing providers, ad word providers, 3rd party plug-ins, service schedulers, CRM providers, and website provider

Meet with 3rd party support personnel monthly to review prior months and strategize upcoming months

Streamline all client requested communications from providers directly to EMS

Consolidate lead sources in CRM to provide accurate reporting

Remove old email templates and tasks

Provide snapshot month-end report of lead sources to client

Offboarding/Onboarding new employees with all 3rd parties

Maintaining updated staff photos on dealer-owned websites

Bi-monthly online comparison of dealer’s inventory vs. nearest competitors

Bi-monthly online review of client’s inventory listings on 3rd party providers

10 vehicles of choice bi-monthly

Page rank comparison of client’s inventory vs. similar competitor listings

Monthly review of Google Analytics, CRM performance, 3rd party attribution reporting, data mining performance, phone opportunity data, and sales data

Evaluate the competitions pricing and processes

Evaluate your internal sales and services pricing and processes

Monitor and report back customer satisfaction surveys processes

Our team of automotive service BDC specialists will call, email, and text your customers on any of the below items needed.

• Declines

• Recalls

• Daily Appointment Confirmations

• Missed Appointments

• Inactive Mazda Owners

• Sales to Service – ensure qualifications and objectives are met per the OEM guidelines. Contact sold customers at day 120 and 240 of ownership to make sure they are scheduling their first and second maintenance appointments

Appointments are scheduled in the dealerships appointment software with notes. Customers receive a call or text from a local number identifying with the dealership.